A brand built for the boardroom. Calm, exact, and in no hurry to impress.
Made to be trusted.
Built to be read in a second.
The name sits between two fine rules, like a figure in a ledger. The 40 is the signature. It stands on its own wherever space is tight.
Keep a margin equal to the height of the 40 on every side. Nothing enters it.
Wordmark no smaller than 96px wide on screen, 24mm in print. Below that, use the 40 mark.
One colour family, used with restraint. Midnight navy carries the brand. Paper and white give the numbers room. The slate tint is for second lines and nothing louder.
Light enough for a background. Deep enough to lead.
Click any colour to copy its hex.
Helvetica Neue, everywhere. Medium for headlines, Regular for reading, small tracked capitals for labels and buttons.
Build systems.
Not just dashboards.
We build custom software, apps, and data systems for growing businesses, with AI built in where it helps. Senior team. Weekly updates.
Book a strategy call
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We write the way a senior consultant talks to a client: simple, direct, and easy to follow. Say what we do, how we do it, and what changes for the client.
Lead with the result and how we got it. Leaders want to see the figure before they read the adjectives.
Speed-to-lead went from hours to seconds.
Supercharge your pipeline with cutting-edge AI.
Name the service and what it does for the client. A reader should understand any line the first time, with no wordplay to decode.
We build AI agents that handle support, research, and admin work.
Agents that finish the job.
Short sentences in everyday words. If a reader has to ask what a phrase means, we rewrite it. No em dashes, hype words or exclamation marks.
A live view of every truck and every litre of fuel.
Unlock end-to-end visibility across your entire fleet.
We show the businesses we build for, at work: owners, teams, ledgers, phones and laptops. Natural light and warm shadows, graded toward navy so every photo belongs to the same family.
Software that fits
how you already work.
Put a navy gradient under any text: solid navy at the bottom, fading to clear about three quarters of the way up. Headline in white, second line in the tint, wordmark top left. Faces and hands stay clear of the text.
Proposals, invoices, letters, case studies and decks share one system: a navy cover, white reading pages, numbered sections and thin rules. Open a template, click any text to change it, then use Print / Save as PDF. Or download the ready-made PDF.
From the first card across the table to the deck on the boardroom screen. One identity, down to the smallest detail.
Speed-to-lead went from hours
to seconds.
Thanks. I've attached the proposal with the scope and timeline.
A fine ledger grid with a single rising line. It sits behind covers, slides and the website hero, and it never competes with the type.
Approved files only. If you need a format that isn't here, ask us rather than recreating it.
Brand questions: ohemaa@40analytics.com
One message.
One post.
Every post uses the same parts: the wordmark top left, a small capital label, a two-line headline and the web address. Change the photo and the words, never the layout.